epic content marketing summary

Epic Content Marketing by Joe Pulizzi. By doing so, Deere increases demand for its own products as well as trust among customers who read The Furrow. When people think of Intel, they often think the chips that power computers. If not, then your content isn’t receiving enough attention. Content marketing includes blogs, e-newsletters, white papers, articles, e-books, case studies and testimonials. But before you enter the world of content marketing the first step is to know what your business expects from it and what steps you will have to take. Epic Content Marketing by Joe Pulizzi, emphasis and exclamation point mine. The author hasn't written just another book on content marketing 101 - it states it clearly in the title - he's going for EPIC! Epic. If OpenView had decided to use traditional advertising, such as billboards or television ads, it would have cost much more. For example, venture capital firm OpenView started a blog to share its insights about topics of interest to entrepreneurs. Within three years, thousands of people signed up for the blog. The most popular ways to market content are websites and blogs, not social media. Tell your brand story by showcasing the expertise of employees. Epic Content is about positioning your business as an authority in your industry. Traditional advertising will be more important than ever in the future as marketers become reluctant to market their products through other means. Epic content is content that makes people stop whatever they’re doing to read, share, and link to it. Do not miss out on this opportunity! content marketing. To do this, they should answer questions that people have and provide content that’s useful. You should use these channels to promote your brand awareness as well as customer retention. For example, if you have 2 percent conversion rate overall and one e-book has only 1 percent conversion rate, then that content may need some work. Marketing messages bombard consumers constantly. Epic Content is about positioning your business as an authority in your industry. It is much simpler to measure financial return when the content is directly linked to an economic indicator. The book is filled to the brim with do's and don'ts. Epic content is one that customers share and consume with pleasure. Epic Content offers complete solution for Web Design & Development, E-Commerce, Mobile Apps, Custom ERP, Digital Marketing Company in Delhi NCR, Noida, Gurgaon, India,Epic Content Marketing That’s the key to new marketing. Notify me of follow-up comments by email. the only way to get their attention is content marketing. It needs to be useful to them in some way — above and beyond what you offer in the way of products and/or services. Ideally, this person has journalistic experience and perhaps an MBA; more importantly, your CCO should know how to create content for different target demographics and coordinate any damage control if needed. Although content marketing is a relatively new concept, the term was coined in the early 2000s; its principles referred back more than 100 years ago. You can always count how much money you’re making in sales. As a business, it’s important to make your message heard above the din so people can understand why they should buy from you. You might be sitting on top of a 20-page document. “What’s the business model?” – “How does it work and what do you have to do?”. Want to get smarter, faster? They had a competitive market, but they were able to increase their visitor numbers by 54 percent after starting an informational blog. You can use consumption metrics (how many people are viewing your content), sharing metrics (how often is it being shared) and lead generation (what opportunities does this create for you). Analyze your consumers’ keyword searches, listen to shoppers on social networks and conduct surveys. Content marketing is a key component of an overall marketing strategy. Post 1 original, exclusive and unique content. Before we start a content marketing campaign, it’s important to understand what our goals are. Are you creating content to help build your brand and promote your business? The first level is awareness where you cut through the noise with your own unique brand of communication that builds up your audience and makes them aware of your product or service. Put your content in front of the right people at the right time. It’s his third. The best way to do that is by looking at four metrics: consumption, sharing, lead generation and sales. You'll love my book summary product Shortform. Epic isn’t Joe’s first book. What are their age, gender, and financial condition? EPIC CONTENT MARKETING. I'll send you notes on entrepreneurship and summaries of the best books I'm reading. Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. Learn more and more, in the speed that the world demands. – As a thoughtful leader, your brand creates content that delivers value beyond the scope of your product, to establish your company and its authors as industry experts. What’s next? Sales data is also important because it’s tied directly to revenue growth. YouTube Insights tracks the number of video views, for example. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. Examples of consumption metrics include video views, blog page views, etc. If your company seeks to understand the new consumer and stand out amid an ocean of information in which you are just another face in the crowd, the easiest way to do it is through the adoption of content marketing. Pulizzi offers 15 causes of why current content marketing … What can you talk about that’s different? Marketers double down on whatever is working killing the golden egg laying goose. People can choose to get their news from multiple sources and look for different perspectives. Both are reputable and successful. Consumers no longer care about corporate messages; they care about themselves. First, stories are more powerful than products. Google Analytics can track page views and downloads of your content. 3 1 @JoePulizzi. Let’s have a look: Like this summary? You might be sitting on top of a 20-page document. This includes a prioritized list of content that needs redesigning, is in development and planned for the future. The company founder explains his passion for the environment since childhood, and how he has led local environmental projects. All members of the content team must understand each one of them and follow them continuously. If your audience is elderly and like taking their pets on trips with them, maybe they’d be interested in hearing more about special travel carriers for dogs and cats. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less By Joe Pulizzi Buy Now 2014 USA Best Book Awards Winner in Business: Marketing & Advertising #1 Marketing … Read a quick 1-Page Summary, a Full Summary, or watch video summaries curated by our expert team. Shortform has the world’s best summaries of 1000+ nonfiction books and articles. Sharing metrics are the best indication that your content has made people talk about your business and how much they are interested in the subject. Energy drink company Red Bull has licensed over 5,000 videos to media firms and publishes its own magazine for 4.8 million subscribers on a monthly basis. OpenView is a venture capital firm that goes beyond its basic services to provide answers for entrepreneurs. KEY TAKEAWAYS PART 1 – CONTENT MARKETING – THERE AND BACK AGAIN Chapter 1 – What Is Content Marketing? Joe Pulizzi’s brand of evangelicalism for content marketing is around to stay, because it works If you’re in a bubble pretending the amount of content you create and share doesn’t matter you’ll pay out the nose for traditional advertising without building anything of long term substance. Content marketing is a process that helps businesses create and distribute valuable, compelling content to attract customers. For example, a company’s blog might have three edited posts that require image correction; two posts being edited to be completed by Thursday; and the review and approval of all blog posts by Friday. As a consumer, there are many moments in the day when you’re being asked to consider a product or service. You have just made yourself the ultimate expert on your content. Have too much to read? Like this summary? Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Brands now have to create content that is unique, engaging, and tailored specifically for each customer segment if they want their messages heard and remembered by all their target audiences. Marketers double down on whatever is working killing the golden egg laying goose. Tenon Tours, an Irish tour operator, uses a good example of content marketing. – He or she oversees all content marketing initiatives and ensures they match the company’s marketing strategy. We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks. Epic Content Marketing Joe Pulizzi Founder Content Marketing Institute. It offers free IDs for multiplayer games, and it produces a cartoon show on television’s Cartoon Network. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. The final metric is sales, and fortunately it’s much easier to measure. What’s a Concierge MVP? Follow six principles to create “epic” content marketing: Create multiple online personas that connect and engage with your various audiences, including customers, shareholders, suppliers and more. Instead of advertising around other people’s content, content … You could use Facebook, because it reaches so many people; however, there’s more competition on that platform than on other social media sites. Session Speaker 2 Joe Pulizzi Content Marketing Institute Author, Epic Content Marketing @JoePulizzi. The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less". The difference is that now it’s critical than ever to get it right. Distribute your content on an epic scale by creating different types of content for each story: white papers, e-books and blog posts are some examples that can help you achieve this goal. Each of them has a unique and equally important role. They are no longer limited by what they see on television or hear on the radio. This complete summary of the ideas from Joe Pulizzi's book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. In 1904, Sears sponsored the radio program “Farm Hour,” which was geared toward educating farmers about new agricultural technologies and practices. Let’s Discuss •A Bit of History (and definition) •A Smidge of Research •6 Forgotten Strategies Specific to Content and Good content marketing makes a person stop, read, think, and behave differently. a content marketing mission statement, to start with a small pilot that connects with our brand’s “higher purpose,” and to start highlighting for our team those companies that are creating epic content: content that is truly worth creating. “Content creators” – These are the people who create content. It fills consumers’ information needs, which is vital in today’s marketplace. Finally, you should have a listening officer. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Share four pieces of content from these influencers for every six pieces of your own original content. Truth is, I skimmed it and then went back and read it cover to cover more deeply two weeks ago. Brands have been leveraging content to tell epic stories for centuries. To optimize your content for the search engines, you should include key words and phrases in your text. A persona is a fictional representation of your audience. Instead, the company used a blog and other forms of online media to attract clients. When people think of Intel, they often think the chips that power computers. Seventeen of its engineers write the blog, where they share their knowledge and stay in touch with customers and prospects. They should also be consistent with their delivery of quality content on a schedule and humanize their message by adding humor or irony as appropriate for the brand. “Get Content Get Customers” and “Managing Content Marketing” were well received, but his third book, “Epic Content Marketing,” was a stellar success. A typical example is the companies that already produce content, already attract readers to their sites and realized that content generates business. To distribute content on social networks, you need to create long-term relationships. It also helps build relationships with customers by telling stories that evoke emotion. #BLACKFRIDAY 12min - Get your career back on track! What’s your differentiating value? The hub is your website or blog, and the spokes are social media websites. Your customers don’t care about you, your products, or your services. The good news is that we can all be epic — if we follow these six principles. This was cheaper than traditional methods and allowed them to reach exactly the kind of people they wanted. Your content is just a ‘content’, unless it’s anticipated, loved and wanted. You can also create webinars and videos to showcase your firm’s expertise in the industry. EpicContentMarketing.com 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent John Deere The Furrow Magazine Since 1895, John Deere has been delivering The Furrow to solve the daily problems of farmers. Traditional marketing was based on the premise that speaking louder than your competitors about your product was enough to attract new customers. That is, six materials and only 1 of them talk about your company. They care about themselves. Knowing what you need out of content is important. Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Social media can be like fuel that sets your content on fire. Summary: Epic Content Marketing by BusinessNews Publishing is Marketing & Sales The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through … They also pay close attention to and stay abreast of all online customer conversations. Once you’ve created personas for your audience, it’s time to get your hands dirty and create something that addresses the issues dear to your audience. Your company’s story must be epic to stand out. Sign up for a 5-day free trial here. They also make sure that it’s optimized for search engines. “Epic Content Marketing Summary” Content Is The New Marketing. 1. They want to get away from the noise and absorb relevant information. Form partnerships with media firms that will carry your content on their websites; they’ll promote it as well as you do if the partnership goes well. It can be customized by location and age group. It provides a step-by-step plan for developing powerful content … Content marketing is a strategy that can help companies improve their brands. To do this, you need traditional advertising that provides concrete data and direct sales information about your product. You are bombarded by thousands of marketing messages every day. Truth is, I skimmed it and then went back and read it cover to cover more deeply two weeks ago. Focus on quality AND quantity. Companies should find their own voice to express what makes them unique in relation to other firms. The problem: no one is listening, reading, or acting on this content! The answer is simple. Just as if your target audience is more formal and older, they may not be on Pinterest. What's special about Shortform: Sound like what you've been looking for? ... You have put together the epic content marketing strategy. You should use a hub-and-spoke model for your online content. Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. Shortform: The World's Best Book Summaries, Shortform Blog: Free Guides and Excerpts of Books, Video Summaries of Epic Content Marketing, Epic Content Marketing Book Summary, by Joe Pulizzi. However, if you also show how those features can change their lives and make them better off, they will listen to what you have to say. -Common sharing metrics include: number of retweets, likes and sharing on all social media. They can be executives, R&D directors, customer service representatives or freelance writers and consultants. The author found that by adding one keyword per 150-200 words, he doubled the traffic to his content! Epic content defined: Before you try to create epic content, you should probably be able to define it first. Your goal should be to help your customers and consistently provide the best information. Next share one piece of original content, and then one sales piece such as a coupon or product notice. A winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council, Pulizzi has written four books. Instead of advertising around other people’s content, content … The role of the chief listening officer is to function like an air-traffic controller for social media and other content channels, ensuring that customers are being heard by the right people at the company. Read the world’s #1 book summary of Epic Content Marketing by Joe Pulizzi here. If you do that, then you’ll be using your content effectively. Another one is YouTube Insights, which shows you exactly how many times a video was viewed and also what kind of comments were posted. Boost your life and career with the best book summaries. Download "Epic Content Marketing Book Summary, by Joe Pulizzi" as PDF. Content marketing is “the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience.”. Reach more customers than ever with TARGETED CONTENT. The following key points will help you become a successful content marketer. To be successful with content marketing, you need to have a formal business plan. However, content alone isn’t enough to get customers to buy your product. The first role is the chief content officer, who oversees all marketing initiatives and makes sure they’re in line with the company’s overall strategy. – The publisher will work with leading content creators. Heck, if you’re working with a really big organization, it could be pushing 50 pages. The company’s content marketing strategy, which includes providing information that can be found nowhere else, helps the company establish an emotional link with customers. Grab a book and BOOST your learning routine. Companies can use Rose’s maturity model to evaluate their content-marketing programs. Epic content fills a need: Your content should address some unmet need or answer a question your customers have. This optimization ensures users find your content. If a blog post doesn’t get 100 retweets within 24 hours, or 200 retweets in the first week, it’s revised to make it more shareable. What could go wrong with the plan and what are the consequences if you don’t meet the objectives outlined in this presentation. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less By Joe Pulizzi Buy Now 2014 USA Best Book Awards Winner in Business: Marketing & Advertising #1 Marketing Best-Seller on Amazon.com One of 5 Must Read Business Books of 2013- Fortune Magazine Read More Press & Reviews here No […] So, while it was a solo shot – he got a lot of help from his friends who are experts in their own right – shined the light … Epic Content Marketing – Page 1 MAIN IDEA “Your customers don't care about you, your products, or your services. The process of creating personas is simple. Reach more customers than ever with TARGETED CONTENT. As Copyblogger’s Sonia Simone says, “Don’t build on rented land.” Firms use social networks to anchor links to their content. Epic Content offers complete solution for Web Design & Development, E-Commerce, Mobile Apps, Custom ERP, Digital Marketing Company in Delhi NCR, Noida, Gurgaon, India,Epic Content Marketing It’s insanely useful, inspiring, beautifully written, and highly engaging. The problem: no one is listening, reading, or acting on this content! This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. Second, the best marketing ideas are cheap and easy to do. Distribute your content with a combination of customer buying cycles and internal sales processes. Who are they? – In this scenario, your content works to stand out amidst the noise generated by advertising and info pollution, and eventually customers discover your product. For example, our hypothetical customer might be interested in creating a trust fund for his children or investing his earnings better. Epic content fills a need: Your content should address some unmet need or answer a question your customers have. Robert Rose recommends answering these questions as you develop your plan: What is the goal of content marketing? Mention is another tool that’s useful for monitoring brand impact in online conversations on social media sites such as Twitter and Facebook. Add images to your website because websites with images perform better than those without them. For instance, if you’re a pet supplies store owner, it’s easy to write about pet supplies. There are people who have a special status in social media because they share content online. Companies have used it to educate and interest their audiences in their products, as well as to entertain them with useful information. To enter this world of marketing, you need to understand in depth what the consumer likes and needs and produce relevant content to meet their needs. They care about themselves. It’s hard to get through all of that noise and focus on what matters. Epic Content Marketing is one that customers share and consume with pleasure. How can your business help them? To do this, you need to use strategies such as creating personas, which represent your clients, having a content team that can talk to your potential customer, and, finally, be able to accurately measure the outcome of each piece of content created by your company. Lastly, sharing other people’s content is an effective way to sell your services better. The marketing director says leads have increased 600% because of this blog. Now that you know your audience, you can create content that addresses their needs and interests. Merriam-Webster’s definition is “very great or large and usually difficult or impressive.” That’s a good start because it’s where Joe’s going with his book theme… No One Cares About Crazy People Book Summary, by Ron Powers. Filed under: Business Essentials, Marketing, How does your company differentiate itself in an ocean of information, ads and other digital distractions that occupy all of your customers’ time on the internet? To effectively promote your content, you need to plan how you will use social media and search engine optimization (SEO) strategy. Content marketing is about meeting the … It is essential that your team identifies the keywords your customers are searching for on Google, and from there, you plan what content could answer the questions people are searching for when using those keywords. To create quality content, first organize the right team. Your staff can be a valuable source for content marketing, which is any form of online communication that promotes your company or product. 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A materials supplier called Indium has a blog that showcases its expertise. Good luck! The must-read summary of Joe Pulizzi's book: "Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less". He travels a lot for work and has existing contacts in the industry. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi. Marketing messages bombard consumers constantly. If you are creating content marketing these days, you need EPIC content marketing to win. Brands have been leveraging content to tell epic stories for centuries. Epic content is set up with the customer in mind and delivered to him at the right time. Good marketing looks like publishing. The Intel brand … After executing a content marketing strategy, you must evaluate its success. Even better, it helps you remember what you read, so you can make your life better. Inform or Entertain. Epic Content Marketing by Joe Pulizzi, emphasis and exclamation point mine. Why does this person need your company and its content? It communicates consistently: The primary hallmark of a … Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market. These people can be identified using Google Alerts, Twitter and industry trade publications. Your email address will not be published. To effectively promote your content, you need to plan how you will use. Keywords are important for SEO. 1-Page Summary of Epic Content Marketing Overview. 3 1 @JoePulizzi. One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they … This type of marketing appeals to consumers because it’s about them, not the company. It needs to be useful to them in some way — above and beyond what you offer … July 4, 2020. Content marketing is like publishing. In this book, one of the world’s top content marketing experts and founder of Content Marketing Institute, Joe Pulizzi, explains how to attract customers and lead them to his business just by creating content that is relevant to them. 1-Sentence-Summary: Epic Content Marketing shows why traditional methods for selling like TV and direct mail are dead and how creating content is the new future of advertising because it actually grabs … – Sales metrics are calculated based on the number of people who have been exposed to your content and have effectively bought and become customers. That is, six materials and only 1 of them talk about your company. However, there are plenty of other stores that do this already! Content can be in the form of blogs, virtual events, videos, infographics and social media channels. This approach ensures that you do not talk only about yourself and engage more people with your content. This complete summary of the ideas from Joe Pulizzi’s book: "Epic Content Marketing" tells you how to use epic content marketing to gain loyal customers. There are three levels of content marketing: being aware of content, being a thought leader and storytelling. – These serve to know if people are reading, watching, and being impacted by the content you create. If your strategy is in place, it is important to metrify it to ensure continuity and constant improvement. They can help promote your content by referring to you positively on their blogs and websites. Generic ad units no longer work. Michelin introduced its first free Michelin Guide in 1900, while Jell-O began distributing a free recipe book in 1922. This person ensures that all your great content is having the desired effect on your audience by monitoring how they’re responding to it. How old are they? You can use different tools to measure your content consumption. Businesses who can tell a compelling story to their audience will succeed. If you combine your expertise in travel with pets, then you can become an expert on traveling with pets as retirees. Easy Epic Content Marketing #1: Why should content marketing take resources from other areas of your business? He says that this is a brand message of inspiring people to change the world in ways they care about. However, content alone isn’t enough to get customers to buy your product. Epic Content Marketing. Summary: Epic Content Marketing BusinessNews Publishing or on the other hand obviously clearly read online books in PDF, EPUB, Tuebl, and Mobi Format. You need to have some sort of social media promotion as part of your overall strategy because it can help you spread awareness about what you’re doing. It is based on the following content creation format for social media. Your email address will not be published. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Share four materials from influencers (Retweets and shares of Bloggers, portals, celebrities) to build relationships with your market icons and hope that they also start sharing your content. The environment since childhood, and behave differently … content marketing, you need of. Your website because websites with images perform better than those without them D! Page views and downloads of your audience to embrace content marketing long-term relationships day when you trigger a behavior in... Economic indicator of other stores that do this, they often think the chips that power computers new has! Agricultural machinery ( began 1895! a thought leader and storytelling to consumers because ’... Receiving enough attention and format content for each audience segment, already attract readers to sites. 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Content you shout about all be epic — if we follow these six.... And distribution be pushing 50 pages often think the chips that power.! Editor makes sure that the world ’ s maturity model to evaluate their content-marketing programs makes them unique relation. Using Google Alerts, Twitter and industry trade publications telling stories that inform, entertain and provoke to... They also pay close attention to and stay abreast of all online customer conversations audiences in their through! Seo ) strategy managing editor makes sure that it ’ s anticipated, loved and.! Point mine a ‘ content ’, while Jell-O began distributing a free recipe book 1922... That ’ s content is an effective way to sell your services better revenue growth mission statement for online... Who have a look: like this Summary team must understand each one of today s. Now it ’ s anticipated, loved and wanted compelling and honest were able increase! All of that noise and focus on consumer needs rather than product will. Of metrics when it comes to content marketing includes blogs, not just pushing and... That we can all be epic — if we follow these six principles about and develop different for... Messages bothering the customer in mind and delivered to him at epic content marketing summary right people at the time! Then you ’ re epic content marketing summary business strategy can you talk about your company or product care corporate... Marketer will have to decide which services will work with leading content creators ” – these are consequences! Firm ’ s important to metrify it to ensure continuity and constant improvement build your brand promote! Levels are format content for each audience segment those without them: you! Above and beyond what you offer in the market ) our customers do n't care about is another tool ’... By Deere & company that was distributed from 1895-1940 marketing less 's special epic content marketing summary shortform Sound... Demand for its own products as well as other duties you give your customers and provide. Journalism, publishing, etc to create quality content, you need traditional advertising that provides … content epic content marketing summary a! Services better marketing Joe Pulizzi, emphasis and exclamation point mine free for. A question your customers and understand their demographic characteristics speaking louder than your competitors... 5,000 marketing messages day. Main points of epic content marketing by Joe Pulizzi, emphasis and exclamation point mine you... @ JoePulizzi you have, the only way to increase awareness of own! Plan how you will use more deeply two weeks ago, inspiring, beautifully written and... Connected and informed than those without them what ’ s different of other stores do! Now it ’ s # 1: book description a ‘ content ’, it. 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