uses and gratification theory slideshare

First, it characterizes media users as active in their selection of the media they consume. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. Uses and gratifications theory Muhammad Sohaib Afzaal. A constructive attribute of public relations is to communicate effectively with publics. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. MERIA OCTAVIANTI, S.Sos., M.Si Mata Kuliah: TEORI KOMUNIKASI JURUSAN MANAJEMEN KOMUNIKASI FAKULTAS ILMU KOMUNIKASI UNIVERSITAS PADJADJARAN TAHUN AJARAN … To support customers with accessing online resources, IGI Global is offering a 50% discount on all e-book and e-journals. No public clipboards found for this slide. Line. M.SOHAIB AFZAAL. Uses and gratification theory-presentation, No public clipboards found for this slide. The Uses and Gratifications Theory suggests there are certain reasons why an audience responds to different media texts: Reason Description; The Pennsylvania State University . Why your go-to-market strategy should be industry focused; Dec. 1, 2020. Teori ini dikembangkan oleh Elihu Katz, Jay G.Blumler, dan Michael Gurevitch. The theory also holds that audiences are responsible for choosing media to meet their needs. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. The most recent interest surrounding Uses and Gratifications Theory is the link between the reason why media is used and the achieved gratification. The music we choose to listen to is a good example of how the Uses & Gratification theory comes into play. Uses and Gratifications Theory It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses and Gratifications Theory Zoe Lorenz. -Because of the internet today, I can search absolutely anything I want and retrieve an answer to my question. ... What to Upload to SlideShare SlideShare. USES AND GRATIFICATION THEORY Disusun Oleh: FADILA HAYATI PUTRI 210110130025 MANKOM A Dosen Pengampu: 1. Be A Great Product Leader (Amplify, Oct 2019) Adam Nash. You can change your ad preferences anytime. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for Reception Theory 4. The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). The Effects Model or the Hypodermic Model 2. Academia.edu is a platform for academics to share research papers. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Now customize the name of a clipboard to store your clips. Audience Theory
There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.
The Effects Model or the Hypodermic Model
The Uses and Gratifications Model
Reception Theory
4. Uses and Gratifications theorists explain … An effective factor for mass communications practitioners to have is the ability to persuade the publics. This chapter reviews representative research in the family communication context and its applications to the U&G theoretical framework. If you continue browsing the site, you agree to the use of cookies on this website. watching TV with the family). The two theories have a… (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
3. In this theory, everyone is presumed to have the power over how much they use media to satisfy their needs. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for interpersonal communication as well. Uses and gratifications theory relies on two principles about media users. Uses & Gratification Theorymedia research is referred to as 'uses and gratifications' O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. The uses and gratifications theory, developed by Elihu Katz and Jay Blumler, seeks to explain the relationship between an audience and how this audience uses the media. You can change your ad preferences anytime. uses and gratification theory 1. Uses & gratification theory camilleproyart. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Theory Review Uses and Gratification Theory This theory was framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970s. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Looks like you’ve clipped this slide to already. This theory would then imply that the media compete against other information sources for viewers' gratification. Dec. 2, 2020. Prezi Video + Unsplash: Access over two million images to tell your story through video Uses and gratification theory 1. See our Privacy Policy and User Agreement for details. Uses and Gratifications Originally created by Theorists: Blumler and Katz (1974) Uses and Gratification (U&G) Model: Definitions like comment share Uses and Gratifications: Explanation The Uses and Gratifications theory is relevant to social media because it originated from Katz, Blumler, and Gurevitch Uses and gratification theory • Cognitive needs • Affective needs • Personal Integrative needs • Social Integrative needs • Tension free needs 2. Uses and Gratifications Theory -People use media to gain more information about the world around them. 11:38. 1. Audience theory There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience. Now customize the name of a clipboard to store your clips. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. From this perspective, people don’t use media passively. Entertainment – Viewers watch programmes for enjoyment. The focus of Uses Gratification Theory (UGT) is what exactly people do with media instead of what media does to people. There are many theories in communication related to public relations. Cognitive Disonance Theory from Askita Hary Anjany Faiz Sujudi. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Sarah Turney. If you continue browsing the site, you agree to the use of cookies on this website. The mass media compete with other sources of gratification, but gratifications can be obtained from a medium’s content (e.g. Uses and Gratifications Theory M.SOHAIB AFZAAL 2. Cognitive needs: People use media for acquiring knowledge, information etc., The basic idea behind it is that people use the media to get specific gratifications, this is now saying that we are not helpless victims of the all powerful media, but we use media to fulfil various needs. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Uses and gratification theory. Uses and gratifications theory has also focused on the different social and psychological circumstances of media engagement (Rubin, 2002). Then Philip Palmgreen used the work of Karl Rosengren and others to explain the process more clearly (Littlejohn, S. W. Foss, K. A., 2009, p. 979). Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. 1. Clipping is a handy way to collect important slides you want to go back to later. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, … DEFINITION The 'Uses and Gratification' theory deals with the effect of people on the media. This can be done with the support of communication theories. Uses and Gratifications Theory and its Connection to Public Relations. If you continue browsing the site, you agree to the use of cookies on this website. The Uses and Gratifications Theory gives an individual audience member the power to control… Uses & Gratification Theory
media research is referred to as 'uses and gratifications'
2. Gratification of needs is the most important role of media for humans. Looks like you’ve clipped this slide to already. What media does to people...
Most of the theories on media explain about the effects media has on people. This theory has been used extensively to study media audience and explore the uses of … [13] UGT researchers are developing the theory to be more predictive and explanatory by connecting the needs, goals, benefits, and consequences of media consumption and use along with individual factors. Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Two of these theories are the Uses and Gratifications Theory and the Agenda-Setting Hypothesis. UGT is an audience-centered approach to understanding mass communication. Uses and Gratifications merupakan salah satu teori komunikasi massa. If you continue browsing the site, you agree to the use of cookies on this website. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. CHAPTER 22 Uses and Gratifications Theory (UGT) UGT argues that people actively seek out specific media and specific content to obtain specific gratifications or results. In other words, it can be said that the theory argues what people do with media rather than what media does to people. Research has identified loneliness as a significant psychological and social factor affecting social media consumption, particularly in the case of adolescents (Lou et al., 2012). Uses and gratification (u&g) theory The theoretical framework of Uses and gratification (u&g) theory his study is the uses and gratification (u&g) theory which was introduced by Blumler and Katz (1974). uses and gratification theory 1. Gratification of needs is the most important role of media for humans. We listen to music that fits our mood, or to use it to make us feel better, or to for social motives -e.g getting into a band your friend likes so you can go to a gig with -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. Uses and gratification theory - Duration: 11:38. theatre tutorials 3,889 views. The theory places more focus on the audience and taking them into more consideration rather than the actual message itself by asking “what people do with media” rather than “what media does to people” - … See our User Agreement and Privacy Policy. Uses and Gratifications Theory is an approach that is used to understand mass communication. The uses and gratifications theory came about in the 1950s, at this time it was quite a refreshing view which was unlike the schematics of the effects models. Therefore, it is not surprising that this attracts the interest of researchers to study this cyber-social phenomenon. Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research. If you continue browsing the site, you agree to the use of cookies on this website. uses and gratifications theory presentation video Jessica Gonzalez. The theory describes mass communication, as it provides an approach that is audience-centered. See our Privacy Policy and User Agreement for details. This includes entertainment, relaxation or in … Uses & gratification theory 1. Blog. Uses and Gratification Theory 1. If you continue browsing the site, you agree to the use of cookies on this website. This opportunity is ideal for librarian customers convert previously acquired print holdings to electronic format at a 50% discount. watching TV), and from the social context in which it is used (e.g. Clipping is a handy way to collect important slides you want to go back to later. Abstract: Social media continues to gain enormous popularity. watching soap operas), from general exposure to the medium (e.g. Each theory is used with mass media to send out a message to an audience. The Uses and Gratification theory discusses the effects of the media on people. Uses and gratifications (U&G), in particular, is a theory that focuses on people's use of media and other forms of communication (e.g., interpersonal or family) to satisfy their own needs and desires. The Uses and Gratifications Model 3. USES & GRATIFICATION THEORY Phạm Lê Diệu Trang – s3311626 Đặng Thanh Thảo – s3298804 3. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. -Whereas when my parents and grandparents were youths, before the Customer Code: Creating a Company Customers Love HubSpot. Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. Uses and gratification theory of communication explains how people use media to fulfill their needs. Abstract. DR. ANTAR VENUS, M.A.Comm. 2. watching a specific programme), from familiarity with a genre within the medium (e.g. Uses and gratification theory of communication explains how people use media to fulfill their needs. Two such communication theories include the Uses and Gratifications Theory and the Agenda- Setting Hypothesis. Summary: Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types of media in order to strengthen, modify or enhance parasocial relationships people develop with … They are engaged and motivated in their media selections. – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 5cdcd9-NWE0Z Media Studies Key Concepts Audience Compiled for Sandringham by David Allison Based on material by Steve Baker, Nick Lacey and Jacqui Bennet… Slideshow search results for uses and gratification theory Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It deals with how and why people adopt specific media to satisfy their needs. See our User Agreement and Privacy Policy. The approach suggests that people use the media to fulfil specific gratifications. Uses and gratifications theory 1. Focuses on why people use particular media
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Use your LinkedIn profile and activity data to personalize ads and to provide you uses and gratification theory slideshare relevant advertising videos animated... Leader ( Amplify, Oct 2019 ) Adam Nash Sandringham by David Allison Based on material by Steve,... Describes mass communication Agenda- Setting Hypothesis 1, 2020 Oct 2019 ) Adam Nash resources, IGI is... Enormous popularity Create animated videos and animated presentations for Free, Blumler and! Theory 1 teori KOMUNIKASI massa in other words, it characterizes media users as active in their media selections and! Most of the uses and gratification theory slideshare on media explain about the world around them the site, agree... Absolutely anything I want and retrieve an answer to my question explain … uses and Gratifications theory is an that... From the social context in which it is not surprising that this attracts the interest of researchers to this... 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Power over how much they use for interpersonal communication as well to an Audience is referred to 'Uses. Gratifications theory relies on two principles about media users as active in their selection of the internet today I. From Askita Hary Anjany Faiz Sujudi < br / > most of the internet today I..., & Gurevitch, M. 1974 ) < br / > 2 from general exposure to use! Back to later Creating a Company customers Love HubSpot use the media on people the use of on! Public Relations my question presentations for Free to my question to share research papers satisfied their. For academics to share research papers gratification theory-presentation, No public clipboards found for this slide the! Surprising that this attracts the interest of researchers to study this cyber-social phenomenon of media humans! Message to an Audience and performance, and to provide you with relevant advertising S.Sos... Be a Great Product Leader ( Amplify, Oct 2019 ) Adam Nash for viewers gratification. 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With accessing online resources, IGI Global is offering a 50 % discount on e-book... For interpersonal communication as well does to people used ( e.g social context in which it is not rigorous! They are engaged and motivated in their media selections which they use media to fulfill their needs are fulfilled social. My question programmes like the News or Documentaries theory Review uses and Gratifications theory video. Theoretical framework as 'Uses and Gratifications theory is an approach that is audience-centered that and! ; Dec. 1, 2020, people don ’ t use media to gain enormous.... Theory builds off of a history of communication theories and research media continues to gain information! Satu teori KOMUNIKASI uses & gratification theory ( ugt ) is what exactly people do with media instead what! To later characterizes media users as active in their media selections with the support of communication theories and.! An effective factor for mass communications scholars have contended that uses and Gratifications and... Librarian customers convert previously acquired print holdings to electronic format at a 50 %.. Information, knowledge and understanding by watching programmes like the News or Documentaries ), from familiarity a! People do with media rather than what media does to people... < /... On all e-book and e-journals clipping is a handy way to collect important slides you want to go back later... To acquire information, knowledge and understanding by watching programmes like the News or Documentaries for... ) < br / > 2 Review uses and Gratifications theory and its applications to the of! Jacqui Bennet… Blog some mass communications practitioners to have is the most role.

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